18 November 2008

How Sweet It Is

Last night I saw the new Splenda with Fiber commercial on TV for the first time. Apparently since we are all lacking in fiber, Splenda will now offer its sweetener with a gram of fiber in each packet. Now I watch my Zonda Health Bites so I know how important fiber is. However, this new offering really disturbs me. I think that they may have forgotten to pay attention to the user experience here.

I, as I assume is the case with most people, really only use Splenda in my morning coffee at work. This is even depicted on the box. I like my coffee sweet and creamy, so I use three packets of Spenda for each coffee thermos full. Now if you combine coffee and three grams of fiber, that is just begging for an explosive situation. How will work get done? God forbid someone have two or even three cups! And what about the smokers?!? Maybe if you are Bea Arthur things will even out, but I think we all know she is an original.

I am worried about the security of America. And what if this egregious assault starts to hit home? What happens if the current huge Costco box of Splenda that we have at the office is depleted before the recall, and is replaced by the snarling beast with fiber? I may need to talk to someone. I may need to defend the homeland.

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